Paul Jordan

There Can Only be One

To launch the McVitie's masterbrand platorm: TRUE ORIGINALS - we took a very British swipe at all the cheap rip offs and copycats, with a little help from big Sir T McD and Little Simz.

The new CR-V defied convention. It travelled further on less fuel and was smaller on the outside yet had a bigger interior. It was an impossible made possible.

So our launch campaign challenged preconceptions too. Every illusion here was achieved on set and shot in camera.

We created the world’s first human-powered running track. An experiential event that collected the kinetic energy of everyone who attended. We then used that energy to illuminate a running track in the dark nights of winter.

Most tourists are unaware that lion petting ‘sanctuaries’ actually fuel the lion hunting industry. Since the release of our film, the South African Tourist Board no longer promotes lion petting excursions.

For the hugely anticipated, iconic, final season of Peaky’s - Tommy Shelby issued one last set of instructions; “By order of the Peaky Blinders”. Local artists from the Midlands were invited to submit their ‘Fan Art’ in homage to the cultural phenomenon which is the Peaky Blinders. These formed our national OOH campaign and a huge mural in Digbeth.

A product demo for weed killer that didn’t behave like a product demo for weed killer.

We used precision walkers to demonstrate how the HR-V fits seamlessly into people’s lives.

The world’s first commercial shot entirely on a mobile phone. We got authentic performances because the teens shot each other on mobiles without any adults around. In fact they thought it was just a casting session.

This campaign won two gold Cannes Lions and three D&AD yellow pencils, including the first ever digital pencil.

We had an idea and took it to The Guardian. Brexit themed Christmas Crackers. They loved the idea and so we made 1000 boxes.

Brexit’s Crackers became a competition give away, an outdoor campaign BUT most importantly, they now sit in The V&A’s permanent collection as a symbol of a turning point in British History.

Vinegar brands don’t generally have big media budgets. So we said “No problem, let’s just advertise on Fridays – and while we are at it, let’s celebrate the day we all love to eat Fish & Chips”

Shot in the Argentinian mountains, this was the last ever Guinness ad to carry the iconic line “Good things come to those who wait.”

National OOH campaign and complete takeover of Green Park underground station - to launch Sir David Attenborough’s iconic series, The Green Planet.

The people of Britain absolutely love cheese. But what does cheese love? Cheese loves Branston, that’s what.

We put the monster back into MONSTER. A big purple unstoppable monster that can smell your potential and absolutely will not stop until it gets you the job you rightly deserve.

A collaboration with BLINK INK on a shoestring budget to generate excitement and anticipation for the BBC coverage of the Winter Games.

Add a dollop of Anchor Butter to your food and not only does it taste better, it also brightens your day.

BUTTER THE FOOD - BUTTER THE MOOD

ANCHOR

Honda only made 2000 of these cars globally. So how do you create a campaign to launch the most original supercar to be produced for decades? You create an original, unique launch film for every single car that rolls off the production line. We then sent each owner their very own commercial.

A Christmas brand film for the BBC - with a range of different content and platforms. Demonstrating that no matter how different our traditions may be - if you look close enough - the BBC is right there, like a golden thread of tinsel, running right through everyone’s Christmas.

A one hour TV show about footballer Cesc Fabregas that appeared on SKY. It was the first of a new format that Nike and SKY then rolled out for several years afterwards.

When your audience is quite happy to put up with ‘Free To Air’ TV, it’s no mean feet getting them to consider paying for a streaming service.

A project to roll-out a re-design of every single service and platform on the BBC in order to unify and modernise the whole system. From the iconic BBC blocks to iPLAYER, BBC SOUNDS and everything else in between.

An ad for pickle that features a Dad who mostly finds himself in well, a bit of a pickle.

Ben Wishaw stars in the BBC adaptation of Adam Kay’s best selling diary of a junior doctor on a maternity ward. A national OOH campaign, clip based trailer and a special build poster made from 300 working hospital pagers.

The world’s first never ending commercial. It’s not as boring as it sounds – honest.

Londoners use so many plastic straws, we decided to do something about it.

How do you squeeze five cars into one 30 second film and still make it deliver on Honda’s belief in The Power of Dreams?

When Rose Ayling-Ellis and Giovanni Pernice cut the music and danced in complete silence - it was a beautiful, spine tingling moment of TV viewing. It gave the nation a small glimpse into the world of those who experience music and dance quite differently. It was The BBC at it’s best - and the perfect articulation of our new brand platform: This is OUR BBC.

This outdoor campaign celebrated Beck’s sponsorship of Young British Artists. Featuring the original bottle labels that artists had produced over the decades.

Shot by Ringan Ledwidge, this was the first of many campaigns that we created for the government’s THINK! campaign.

It’s a rare and lovely thing when your ad is so complete that it doesn’t require an endline or even a logo.

When Dougal Wilson was still a young pup, he created this spot for us that pays tribute to the German brewing tradition of Reinheitsgebot.

For this brief we tapped into some familiar tropes of the show. Covid meant that The Apprentice had been off-air for over two years and fans were starting to get serious withdrawal symptoms. So we heralded its return with a tongue in cheek campaign that was brave enough to poke a little fun at the show’s lovable clichés.

For Cazoo we designed everything from the logo, to brand colours, company strapline, car transporters, staff uniforms and of course the advertising launch campaign.

For the launch of Bud Light in the UK, ABinBev asked us to bring back the iconic Budweiser frogs.

When Cristiano Ronaldo was about to match George Best’s goal scoring record we saw an opportunity.

BBC THREE was coming back to the nation’s TV screens. We needed to let 16-24 year olds know in a way they wouldn’t forget. So we got their favourite talent, from Cheryl Hole to Stacey Dooley and Maya Jama to Clara Amfo to pop up all over their social channels and announce that “BBC THREE - Is now on TV” over and over and over and over…

When female creatives Charlotte & Holly won their first Cannes Lion, the agency decided to help them celebrate all of the other winning female creatives in the world. This is how the Cannes Lionesses were released into the wild.

While travellers were stuck underground on commutes - we invited them to consider being even deeper below, stuck on a submarine with an unidentified killer.

We created this 10 second spot by animating directly onto ecstasy pills. Oh alright, not real ecstasy, that would have been a waste.

A social campaign to help G.O.T fans deal with the anticipation and emotional rollercoaster of the final season of this iconic show.

More people like the idea of dark chocolate than actually eating it. So we let people know that G&B’s chocolate is not as dark as it seems.

An app, with songs about eggs, each a different length to help you time your perfect boiled egg.

Are you Chaos or Control? An experiential event in BoxPark Brixton, where London’s football obsessed teens could discover what kind of player they were.

When we made these, Social Work as a career was getting a pretty bad rap. This campaign was designed to show how important and rewarding it actually is to work with people.

When you love cheese this much, there’s only one way to crown it.

The time to talk to our kids about the perils of drinking alcohol is actually much sooner than we all think.